Branding Your Business
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6 Strategies To Grow Your Brand Awareness And Why Your Brand Is Important
Chances are, if you’re reading this, you’re looking for ways to grow your brand awareness. Congrats! Good for you for taking this initiative. Growing your brand awareness is an essential part of your business, and it’s something that needs to be tended to often. Before we dive into brand growth strategies, first we’ll discuss the difference between brand awareness and brand recognition and why brand awareness is important. Ready to build your brand? Let’s go!
Brand Awareness vs Brand Recognition
Say you’re on a road trip, your eyes are getting heavy and you decide you need coffee. In the distance, you see a green rectangular sign, with white lettering and a mermaid. You automatically know what coffee stop is ahead. Seeing a Starbucks before you read “Starbucks is brand recognition. Think about other big companies, like McDonald’s, Target, or Adidas. You can probably picture their logo and slogan.
As you pull into that Starbucks parking lot to get your espresso or iced coffee, how do you feel? Probably happiness, relief, or even excitement. This is brand awareness. When your customer or audience not only recognizes your brand but is aware of the feelings and connection that you provide them. You can create these feelings and connections by following the simple steps listed below.
Consistency is Key
This may seem like a no-brainer, but you’d be surprised how many businesses don’t stick to this strategy. Your audience will recognize your brand's colors, fonts, and logos right off the bat as long as you’re consistent with them. You should also be consistent in your brand voice and how often you post on social media or share blogs, videos, newsletters, ECT on your website. Speaking of your website, all of your web pages should have a common theme as well. If you’re sharing branded content photos, they should all be edited in a similar style so that your audience can recognize them right away before they even see it was you who posted them.
Your clients like a business they can relate to. That’s why branded content about the owner of the business or the people behind your business typically performs much better. Telling a compelling story about your brand and the products and services you offer is a sure-fire way to grow your brand awareness. People love a good story.
If you’re a small business or brand and you’re not using social media, you need to rethink your brand strategy. Like it or not, social media is the way of the world now. It’s an excellent way to grow your brand awareness at a low cost. Through social media, you can interact and engage with your followers, connect with potential clients, and form partnerships with influences that can help you grow your brand. You can even use social media marketing tools and paid advertising which will save you money! Make sure you’re posting consistently on social media and typically content that follows your brand guidelines. Like we said above, people love a story and to feel connected, so don’t be afraid to share photos of your face! Your audience will also love a custom hashtag. It's a great way to get recognized on social media.
As a small business, you know how important community support is. Being recognized in your community is a great way to raise brand awareness and gain the trust of your audience. Help sponsor local events like fairs, little league sporting events, and other festivals to help get your name out there. People will see your commitment to the community and feel a sense of connection without. These connections are likely to then spread the word about your brand to their peers which will help drive up your awareness.
Never underestimate the power of a free pen. People love getting free stuff, especially at local events like the ones listed above. If you’re at a festival or parade, having your logo printed on pens, koozies, frisbees, t-shirts, drawstring bags, ECT is a great way to get free advertising. Plus, every time someone uses your pen, for example, they’ll be reminded of the convenience
you brought them.
Produce Stellar Content
Last but not least, you need to be producing stellar content. That includes graphics, video (if it applies), and text. You can have amazing graphics and text, but if you don’t have both together, they won’t perform as well. If you can’t turn out captivating copy and images, your audience will soon grow bored and they won’t be as willing to buy your products or engage with you on social media. On top of that, your content should have value, so that your audience doesn’t feel like they’ve wanted their time looking at it. Provide them with useful information and they’ll give their attention back to you.
When it comes to growing your brand awareness, the number one thing to focus on is creating a brand that people trust. By creating captivating, consistent content that is consistent with your brand voice, you will grow your audience in no time. Always remember to make sure your content has value to your audience and keep in mind that trends in the digital age change quickly. Make sure your brand is ready and able to adapt when the time comes and your audience will remain loyal to you.
Do you have any branding advice? Or are you looking for some help raising brand awareness for your business? We can help! Contact us here and let’s connect!